Nielsen Digital Ads Ratings

New Nielsen Digital Ads ratings is an analytic platform that measures the Third-Party Data Marketplace

Nielsen Digital Ads Ratings Software Description

New Nielsen Digital Ads ratings is an analytic platform that measures the Third-Party Data Marketplace. It provides a standardized measurement that delivers reliable audience estimates and validates performance across all digital screens. The new ad ratings, which employ Nielsen’s all-digital methodology, also help advertisers, agencies, and networks compare audience performance across various digital channels. It permits you to report on audience metrics for campaigns running across all digital screens.

As you know, TVE household reach and frequency are still calculated using set-top box panel data from Nielsen. But now, you’ll have expanded insight into the digital portion of campaigns that air on TV by using Nielsen Digital Ad Ratings. The extensive reports enable you to gain further insights into your cross-screen campaigns and how your campaigns are performing over time and across different ad formats. Share these reports with data partners, and excited to continue working to provide the most comprehensive measurement of advertising delivery across all screens in the industry.

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Nielsen Digital Ads Ratings
Nielsen Digital Ads Ratings
Nielsen Digital Ads Ratings
Nielsen Digital Ads Ratings

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