IRMatics Software Description
IRMatics is self-service business intelligence software that helps public relations and marketing professionals manage their relationships. Its flagship product includes Public Relations Dashboard, a Microsoft Power BI–a powered analytics tool that provides data on the impact of public relations and social media activities on brand reputation and business growth. It is the leading Public Relations management software that’s simple, social, and affordable. It creates content writers do not have to become great writers to communicate well.
More than a content management system, it drives thousands of social media posts, web pages, and letters every day. It helps growing businesses manage, measure, and optimize the effectiveness of their investments in PR, paid media, content marketing, and social media. The platform applies AI-based recommendations and offers business users access to actionable insights based on analytics and the PR industry’s largest database. The rich features are: Auto-Update media lists, campaign management, communications calendar, contact management, digital asset management, clippings management, email distribution, press monitoring, and press release builder.